Role: Graphic Designer and Social Media Strategist

Campaign Focus: Executed a targeted 4-month marketing campaign combining high-visibility outdoor advertising (billboards) with advanced digital geo-targeting (Facebook).

Billboard Strategy: Deployed 20 Nickelodeon-approved billboards strategically in high-traffic tourist zones near the resort and surrounding areas, targeting families, vacationers, and investors.

Digital Geo-Targeting: Launched a complementary Facebook geo-targeting campaign serving ads to individuals who had passed billboard locations, refined by interest, profession, and behavior to capture qualified leads.

Results:

• Increased leads by 100 (100%) compared to the previous campaign.
• Achieved higher conversion rates due to improved targeting and message alignment.
• Significantly strengthened brand visibility in a prime Florida resort area.

Conclusion: This campaign effectively demonstrated how aligning with a strong brand and integrating location-based digital outreach boosts marketing performance.

Billboards Design