Email Campaign – Nickelodeon Orlando Resort & Residences

Role: Campaign Developer | Year: 2024
Channel: Email Marketing
Focus: Layout Redesign | Brand Compliance | Interactive Hotspots

Overview

This project involved a complete redesign of the resort’s email marketing layout to align with Nickelodeon’s visual identity and improve engagement across international audiences.

Strategy & Execution

• Introduced a bold orange background, branded visuals, and character-driven design.
• Replaced standard text/buttons with full-image layouts, requiring manual hotspot mapping for all links.
• Ensured mobile responsiveness and maintained brand compliance throughout.

Challenges

• Hotspot-only design limited flexibility and required meticulous planning to preserve user experience.
• Navigated rendering issues across email clients while preserving a fun, immersive look.

Results

Improved interaction with destination previews and offers.

Boosted click-through rates and visual engagement.

Positive internal feedback on the brand alignment and emotional appeal.