Social Media Engagement Post – Nickelodeon Orlando Resort & Residences

Role: Content Creator | Year: 2024
Platform: Instagram , Facebook
Focus: Engagement Strategy | Brand Voice | Visual Impact

Overview

A high-performing social media post was developed to boost engagement and awareness for the resort’s branded residences, applying key principles of audience connection, clarity, and visual storytelling.

Strategy & Execution

• Created a visually bold, character-led graphic paired with a concise, value-driven caption.
• Applied core social engagement principles: hook early, strong CTA, relatable tone, and on-brand visuals.
• Optimized format and timing based on performance data and audience insights.

Challenges

• Balanced brand voice with platform trends to maintain relevance without losing identity.
• Ensured content was localized and family-friendly, appealing to a diverse, global audience.
• Keeping Nickelodeon brand guidelines

Results

75% increase in engagement rate compared to previous average posts

More than 1,000 new followers gained organically within 30 days of the post

Over 500 direct message inquiries related to the branded residences

Positive sentiment from both client and audience, with clear alignment to brand voice and visual identity