Project Summary

We executed a full website redesign for Nickelodeon Orlando Resort, aligning digital touchpoints with the brand’s globally recognized identity. The goal was to increase user engagement, streamline visitor conversions, and enhance brand experience for families.

Value Delivered

• Brand-Driven Design: Built around Nickelodeon’s official brand guidelines, delivering a cohesive, on-brand experience.
• User-Centric UX: Simplified navigation and booking flows to reduce friction and increase conversions.
• Mobile Optimization: Fully responsive design tailored to mobile-first users, enhancing accessibility.
• Interactive Visuals: Integrated character animations and slime-inspired effects to create a joyful, memorable user journey.

Business Impact (Projected)

• Increased user engagement and time on site
• Higher booking conversion potential
• Stronger brand alignment = increased guest trust and appeal
• Scalable design system for future resort expansions or franchise use

Tools & Platform

Adobe XD for design | Wix for development and deployment.